How 'Alpha Institute' Doubled Revenue in 3 Months

*Name changed to protect privacy. "Alpha Institute" is a GMAT coaching center based in Pune, India.

In August 2024, the founder of Alpha Institute, Mr. Sharma, called us in a panic.
"I have 200 students. I am working 14 hours a day. But my revenue has been flat for 2 years. If I take on more students, I will collapse."

He was stuck in the "Time for Money" trap. He was personally teaching every class, grading every mock test, and replying to every inquiry.

We implemented a 3-step "ProQyz Funnel" for him. By November 2024, his revenue had doubled, and he was working less. Here is exactly how we did it.

Step 1: The "Free Mock" Magnet

The Old Way: Mr. Sharma relied on word-of-mouth. He hoped students would just call him.

The New Way: We created a "Free GMAT Diagnostic Test" on ProQyz. He posted the link on LinkedIn and Instagram.

• Students didn't need to call anyone. They just clicked the link, entered their email, and took the test.
• Result: 500+ new leads in week 1. (He usually got 20 leads a month).

Step 2: The Instant Report Card

The Old Way: Students would take a test, and Mr. Sharma would manually check it and email them "Good job, call me to join."

The New Way: ProQyz’s auto-grader generated a detailed PDF report instantly.

The report was psychological gold. It showed the student: "You scored 550. Your weak area is Data Sufficiency. To get a 700, you need 40 more hours of practice."

Step 3: The Upsell Automation

The Old Way: Mr. Sharma would call every lead. "Do you want to join?" Most said "Let me think about it."

The New Way: On the "Results Page" of the free test, we placed a one-time offer:
"Unlock 10 more mock tests + Video Solutions for just $49."

• 15% of the free test takers bought slightly immediately. This is "Free Money".
• Those who bought the $49 pack were now paid customers. They were 10x more likely to buy the full $500 coaching package later.

The Results (90 Days Later)